Ronnybrook Farm
Competing with giants
Overview


Keeping it Simple

Positioning Ronnybrook Farm to scale their product line and distribution while still maintaining their small farm mission:

“To the caring and preserving of the land and an overriding commitment to the humane treatment of their animals”

Conveying their distinct and unique value to stand out in the highly competitive dairy market.

Ronnybrook_Farm_Yogurt_Coconut_Labels
Ronnybrook_Farm_Peach_Yogurt_Labels
Ronnybrook_Farm_Yogurt_Strawberry_Labels
Ronnybrook_Farm_Maple_Vanilla_Yogurt_Labels

Staying True to the Brand

How do you refresh a brand that has been producing dairy products the “old fashion” way since 1947?

 


Brand Refresh

Thoughtful design refinements carefully implemented across all product lines.

Preserving their unique differentiator by keeping the authentic home-grown aesthetic.

Increasing brand recognition and value surpassing mass market competitors.


Packaging

Providing better consumer flavor recognition on Yogurt product line.

Using consumer friendly materials that also complement the product line and stay true to the brand.

Improving reproduction quality on their signature glass bottles and other products.


Strategy

Local Brand Disruption Plan. New Product Roll Out.
Consumer Experience Research and Discovery, USA Sustainable Sourcing, Analytics.

345 Design is a NYC full service creative agency. We are a certified women-owned company with an award-winning team of industry pioneers who bring innovative solutions to our client’s challenges.