Keeping it Simple
Positioning Ronnybrook Farm to scale their product line and distribution while still maintaining their small farm mission:
“To the caring and preserving of the land and an overriding commitment to the humane treatment of their animals”
Conveying their distinct and unique value to stand out in the highly competitive dairy market.
Staying True to the Brand
How do you refresh a brand that has been producing dairy products the “old fashion” way since 1947?
Brand Refresh
Thoughtful design refinements carefully implemented across all product lines.
Preserving their unique differentiator by keeping the authentic home-grown aesthetic.
Increasing brand recognition and value surpassing mass market competitors.
Packaging
Providing better consumer flavor recognition on Yogurt product line.
Using consumer friendly materials that also complement the product line and stay true to the brand.
Improving reproduction quality on their signature glass bottles and other products.
Strategy
Local Brand Disruption Plan. New Product Roll Out.
Consumer Experience Research and Discovery, USA Sustainable Sourcing, Analytics.
